March 24, 2017

On Time: With Classic Watch, TAG Heuer Turns Back Time at Baselworld Fair

On Time By ALEX WILLIAMS Two years ago, TAG Heuer grabbed headlines at the giant Baselworld watch fair with a glimpse of the future: a Google-enabled […]
March 23, 2017

Smartwatches at a Crossroads, and Some Analysts are Optimistic

HONG KONG — Some battery-powered watches at Fossil’s flagship store here have traditional minute and second hands, but their displays sync with a user’s smartphone and […]
March 23, 2017

TAG Heuer’s Revolution: It’s a Smartwatch. It’s a Mechanical Watch, Too.

A watch introduced last week has reignited the debate about Switzerland’s role in the future of smartwatches. TAG Heuer’s Connected Modular 45 will allow owners to […]
November 14, 2016

Virtual Reality Takes Fans Inside the World of Watches

Swiss watchmakers are nostalgic by nature. How else to explain their constant reference to a golden era of timekeeping, more than 200 years ago, when masters […]
April 27, 2016

On the Runway: TAG Heuer Signs On With English Premier League

April 27, 2016 On the Runway By ELIZABETH PATON TAG Heuer has designs on soccer. After signing on as the official timekeeper of Major League Soccer […]