Yeezy (Fashion Label)

November 1, 2022

What Does the End of Yeezy Mean for the Sneakerverse?

Rampant speculation has entered the market. The Yeezys are disappearing. Off the shelves — and sites — of Adidas. Gone from Footlocker. No longer displayed at […]
July 25, 2022

Chaos and Creation: Inside the Making of Yeezy Gap

In 2020, two fashion brands announced an unusual alliance. Now that goods are finally hitting stores, is Yeezy Gap a corporate-creative cautionary tale, or a new […]
December 10, 2021

What Fans Wore to See Kanye West and Drake

Fans turned up in Yeezys, Dunks and balaclavas to watch the unlikely duo perform for a benefit concert in Los Angeles. LOS ANGELES — It was […]
May 24, 2021

The Secret Psychology of Sneaker Colors

You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again. Aqua blue, acid lime and grape purple. Electric orange interspersed […]
February 23, 2020

Kanye, Out West

CODY, Wyo. — It’s surprising that a global celebrity who frequently self-identifies as the greatest artist living or dead has become an everyday presence in a […]
January 2, 2018

Sneaker Heads Share Secrets to Scoring the Hottest Shoes and Keeping Them Fresh

Advertisement Damien Rosa, 14 (center), and his buddies at Sneaker Con. CreditKrista Schlueter for The New York Times Sneaker Con, a gathering of shoe fanatics founded […]