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After all, as one said, ‘It’s not just about knowing what the time is.’
As the watch-collecting community continues to grow, more and more 20-somethings — young millennials and older Gen Z-ers — are becoming passionate about horology.
For many of them, the internet, with its huge amount of information about watches and its access to brands and dealers, has helped fuel that interest — and sites such as Instagram are particularly popular among young watch enthusiasts. As Jorge Moss, the host of the YouTube program “Watch Yourself, Jorge,” put it, “social media is everything to me.”
Recently, The New York Times gathered four such collectors at the Broadwick Soho hotel in London, and the discussion turned to their reliance on social media, the TikTok generation gap and the significance of vintage.
In addition to Mr. Moss, 26, who wore a vintage Omega De Ville, the group included Iranola Folorunsho, 23, who works in artificial intelligence and wore a Santos de Cartier.
