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Bravo’s reality TV hit has cracked an elusive audience.
In the United States, this may be a summer of the World Cup and a historic Knicks performance. But it is also, for many, the season of a drama-filled Bravo reunion that has millions of viewers hooked. Especially men.
“Summer House,” a reality show that revolves around the lives and romances of a group of friends who share a house in the Hamptons every summer, has ricocheted online.
Much of the drama stems from the 10th season, which aired in May. After the finale, two of the show’s main cast members — Amanda Batula, an influencer, and West Wilson, a sports journalist — revealed their secret relationship. Many viewers saw it as a betrayal of their closest friends in the house, especially Ciara Miller, a model and registered nurse, who dated Wilson in the eighth season.
This week and next, the cast is coming together for the final installments of a three-part reunion, which so far has been filled with shocking, juicy reveals and arguments.
As with many other Bravo titles, the show has long been popular with women, and many of those women have looped the men in their lives into it. Now, the men can’t look away either.
As Carl Radke, one of the cast members, said on his podcast “More Life”: “Real men watch Bravo.”
Steel Russell and Sean Morrison, who host the “BravBros” podcast, said that their audience had grown significantly with this season of “Summer House” and that some episodes had as much as a tenfold increase in listeners.