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A Study in Bringing Back a Brand

Omega embraced quartz watches, which never caught on in the luxury market, in the 1970s, losing some of its prestige. It began its return by marketing a timepiece with co-axial technology in 1999.

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Omega embraced quartz watches, which never caught on in the luxury market, in the 1970s, losing some of its prestige. It began its return by marketing a timepiece with co-axial technology in 1999.

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