March 15, 2012

Time Marches On, Chiming as It Goes

FOR most of the last decade, the watch industry has been entranced by the tourbillon's hypnotic revolutions, with brands spinning out the cagey little complication in ever-greater numbers and more ingenious ways. But watchmakers have recently broken fr...
March 9, 2012

Minute Repeater Watches Again Gain Favor

Minute repeater watches, invented to help people tell time after dark, are popular again.
March 8, 2012

A Study in Bringing Back a Brand

Omega embraced quartz watches, which never caught on in the luxury market, in the 1970s, losing some of its prestige. It began its return by marketing a timepiece with co-axial technology in 1999.
March 8, 2012

A Watch ‘Detective’ Searches for Rare Timepieces

From his family store in northern Italy, Ennio Barozzii has developed a reputation for finding -- or making -- the right watch for his demanding customers.
February 21, 2012

It’s the Face That Sells a Watch

Luxury brands, their marketers and designers know that it is first and foremost the dial that draws the buyer in. And the hour markers are the key style component.
December 4, 2011

The Jaeger-LeCoultre Reverso Watch Turns 80

The Jaeger-LeCoultre Reverso watch hasn’t changed much in 80 years, but its anniversary marketing has.
November 26, 2011

Jaeger-LeCoultre’s Reverso Earns Place in the Hall of Fame

The elegant rectangular watch, with its unique swivel case, was originally conceived as a sports watch.
March 25, 2011

At Cartier, Designer Promotes Philosophy of Sharing

Carole Forestier-Kasapi, one of the few female master watchmakers, has led the house into a new realm of imaginative and intuitive haute horlogerie.
March 25, 2011

Luxury Watch Firms Catching Up to Generation X

Hysek hopes its new watch is the missing link for a tech-savvy demographic used to getting the time from a smartphone or tablet device.
March 23, 2011

In New Watch Line, Dior Returns to Its Fetish With Numbers

The designer's latest watches have been influenced by the founder's fondness for the lucky number 8 as well as his love of architecture and asymmetry.