About five years ago, when the watchmaker Love Hunter started working full-time on building his own brand, he knew that his timepieces would be inherently different from much of the competition. Instead of using the computer-operated machinery that many labels rely on — or opting for predominantly supplied parts, as most new brands do — Mr. Hunter, who has been known as Love, a nickname for Lovell, since childhood, was determined to make the vast majority of the components of his watches himself, avoiding high-tech tools and technology.

“This was always the goal, to create something with my own hands,” he said, sitting in the lounge of his workshop in this small city about 70 miles, or 115 kilometers, northeast of New York City.

He listed the watch parts that he makes with conspicuous pride. They include “every wheel, every screw, every bridge, every spring, the dial. And even the dots that go on the dial. The hands, everything,” he said. The few exceptions include crystals and mainsprings, both of which come from American supply houses, and straps by the French watchband specialist Jean Rousseau, although Mr. Hunter aims to eventually make those in-house, too.

This month, Mr. Hunter, 47, aims to deliver the first timepiece produced by his namesake brand. There is a single model, a classic round watch with an Art Deco-inspired dial that, yes, Mr. Hunter designed and is making. The timepieces are available in either titanium or gold, with or without a skeleton back, and dials that are 42 or 44 millimeters in diameter. Each is powered by a mechanical movement that is made in-house, with a proprietary jump hour mechanism.