On a quiet Sunday night in Bushwick, Brooklyn, a few dozen scruffy men and slim women in their 20s gathered inside a converted warehouse, ordering locally brewed pints around a marble-topped bar.
It was a scene that plays out in countless bars throughout this postindustrial neighborhood. But then a bartender suddenly yelled, “Now seating for the 7 p.m. screening of ‘Spring Breakers.’”
The place is Syndicated, which opened in January around the corner from Roberta’s pizzeria. It is not your typical cinema or indie art house. Tucked in the back, past the bar and cavernous restaurant, is a 50-seat theater and a 280-inch screen that shows film classics, along with food and drinks served by waiters.
Call it the anti-Netflix: a cozy theaterlike experience that doesn’t involve sitting at home with Chinese takeout.
“There’s less and less reasons to go out and see a movie,” said Tim Chung, 28, the managing partner of Syndicated. “Everything is available everywhere now, at all times. So we’re trying to offer people more reasons to leave their couch.”
As traditional single-screen cinemas like the Ziegfeld in Manhattan and the original Beekman have closed, new theater owners like Mr. Chung are offering an updated communal experience that includes cocktails, artisanal-minded meals and lively conversation. Unlike corporate multiplexes, these boutique theaters offer a sense of community.
“The AMCs have that fluorescent and hospital lighting going on,” said Kent Johnson, 35, who was celebrating his birthday at Syndicated with friends. “Here the lighting is better. It’s laid-back and there’s more food and drinks. And it’s cheaper.”
Syndicated is not his only option. Several boutique cinemas that offer a social atmosphere are opening in New York.
In March, Metrograph, a two-screen cinema, opened on Ludlow Street in Chinatown featuring a classic repertory program, more Jean-Luc Godard than “The Goonies,” and new indie titles. On the social front, a full-service restaurant called the Commissary will open later this month, along with a bar and film-themed bookstore that can be used for events.
“There’s more than just watching the film,” said Alexander Olch, 38, Metrograph’s creative director. Mr. Olch is a filmmaker and a fashion designer with a tie store on nearby Orchard Street. “There’s a lot of reasons to come here and make an entire night of it.”
As a native New Yorker, his main goal was to recreate some of the moviegoing romance of his youth, at places like the Plaza Theater with its Tudor-theme décor and balcony (closed in 1996), and the old Beekman Theater immortalized in “Annie Hall” (closed in 2005).
“What’s important is to capture that feeling when I was 10 years old going to the Beekman,” said Mr. Olch, who incorporated details like red velvet seats and a balcony into the Metrograph’s design.
Metrograph will be joined this summer by the Alamo Drafthouse Cinema, a seven-theater complex in Downtown Brooklyn that will be part of the extensive City Point development on Willoughby Street and Flatbush Avenue.
Alamo is a popular Texas-based chain that combines first-run films (and a few oldies) with a restaurant and bar, serving food and drinks on a narrow table that runs the length of a row of seats.
After expanding to Yonkers in 2013, Alamo had been looking to enter the lucrative New York City market with its distinctive brand of dine-in cinema, and decided on Brooklyn. “Downtown Brooklyn was kind of an ideal spot for us,” said Cristina Cacioppo, 37, New York creative manager.
The Alamo Drafthouse was the inspiration behind the city’s first experiment with the dinner-and-movie formula. Nitehawk Cinema, a three-screen theater that shows first-run indie films, opened in Williamsburg, Brooklyn, in 2011. Its founder, Matthew Viragh, 37, was a regular at the original Alamo in Austin and wanted to bring that experience to New York when he moved here 15 years ago.
“I think that being in New York, people want to go out,” Mr. Viragh said. “They don’t want to sit at home in their cramped apartment. They want to go and experience something that’s unique, with a group of people.”
It took him some time to realize his vision, partly because of a Prohibition-era law that barred the sale of alcohol in movie theaters. He hired a lobbyist, who helped to get the law repealed in 2011.
With the concept of drinking and moviegoing gaining acceptance, newer places like Syndicated are adding their own spin. With its $3 admission and communal seating, it seems less like being in a traditional theater and more like hanging out in a friend’s very large, fancy living room.
“Everyone’s drinking and having a good time here,” said Mr. Chung, who studied filmmaking at the School of Visual Arts and worked as a film location scout. The programming reflects his taste, like the recent pairing of “Eternal Sunshine of the Spotless Mind” and “Forgetting Sarah Marshall” for Valentine’s Day.
Syndicated also dispenses with the usual previews and cellphone warning, and prides itself on a showtime that begins at the designated hour. “When you go to the movies and it’s supposed to start at 10 and you see that it doesn’t start till 10:30,” he said with a sigh, “that always kind of bugs me.”
At a screening of “Lars and the Real Girl” in February, there was also something rarely heard at the multiplex. As the credits began to roll, the audience broke out into applause.
For More Than Popcorn
Three boutique cinemas that try to get people to leave their couch.
Syndicated
40 Bogart Street, Bushwick, Brooklyn, syndicatedbk.com
Theater One screen (50 seats)
Showing Repertory films, classics from the 1980s and ’90s
Tickets $3 admission
Perks Craft beers, cocktails and hearty snacks served at your seat. The bar and restaurant offer a full menu.
Metrograph
7 Ludlow Street, Chinatown, metrograph.com
Theater Two screens (175 and 50 seats)
Showing Repertory and foreign films, with first-run indies
Tickets $15 ($12 matinee)
Perks The Commissary restaurant, a film-themed bookstore and a candy shop that sells international snacks like Belgian chocolates and Chinese jellies.
Nitehawk Cinema
136 Metropolitan Avenue, Williamsburg, Brooklyn, nitehawkcinema.com
Theater Three screens (with 92, 60 and 34 seats)
Showing First-run indies, along with midnight and brunch classics
Tickets $12
Perks Drinks and meals served at your seat. Several bar areas invite lingering.