‘Selling Sunset,’ Dressed to the Nines

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The reality show is supposed to be about real estate. But many viewers are coming just for the fashion, and the cast knows it.

“Selling Sunset” is anything but subtle.

The Netflix reality show follows a cast of real estate professionals at the Oppenheim Group, a Los Angeles-based luxury brokerage. It features multimillion dollar listings and brief celebrity name-drops and appearances. Side eyes are even more abundant.

But as viewers continue to binge the show season after season, chatter has focused not on what the agents and associates are selling, but what they are wearing. That, too, is anything but subtle. Each episode, the Oppenheim Group’s office turns into a catwalk.

Though high-production scripted shows like “Succession” and “White Lotus” sparked lengthy over-analysis surrounding “stealth wealth” or “quiet luxury,” the wardrobe on “Selling Sunset” is flashier — there are more sequins than pinstripes.

Some viewers have criticized the agents’ sartorial choices for being garish or unrealistic, but the apparel — which has become progressively louder with each season — is working. The show’s sixth season, which premiered in May, was in Netflix’s Top 10 most-watched shows in nearly 60 countries, and there’s more to come — Season 7 premieres on Friday.

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