What happens after you go viral is almost as uncertain as the possibility of going viral in the first place. You could get dragged. You could get milkshake-ducked. You could also get a Hollywood deal.

The latter seems to be the fate of Tareasa Johnson, better known online as Reesa Teesa, who in February captivated millions of viewers on TikTok with “Who TF Did I Marry?,” a 50-part video series recounting her whirlwind relationship saga with a man she began dating in March 2020. Now, her story is being adapted for television, according to Variety.

This latest twist in Ms. Johnson’s fortunes isn’t unusual these days. Viral internet content has become fodder for television, film and podcasting, and the likelihood of social media stars making their way to traditional forms of media has increased, said Charles Lindsey, an associate professor of marketing at University at Buffalo School of Management.

“The entire media space is just so much more interconnected,” said Mr. Lindsey, who focuses on consumer behavior. “It’s more democratized. It’s flatter. The crossover potential is just so much more than it was five years ago.”

After a string of interviews and media appearances, Haliey Welch, also known as Hawk Tuah Girl, this week announced a podcast called “Talk Tuah” with Jake Paul’s media company, Betr. Earlier this summer, the director Michael Bay and the former Paramount Pictures president Adam Goodman said they were in talks to develop “Skibidi Toilet,” the bizarre animated series popular with Gen Alpha, for television and film. The YouTube sensation, which now has more than 43 million subscribers, began with an 11-second video created by Alexey Gerasimov, a Georgian content creator.

“The floodgates have opened in terms of consumer psychology,” Mr. Lindsey added. “There’s not that hesitancy to watch someone’s film or series just because they started out via social media.”