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A new series of ads from Target features Kris K., a “weirdly hot” version of the beloved character, continuing a trend of spicing up holiday favorites.
In a new Target commercial, a female shopper is expressing shock to someone on the phone over the low price of turkeys when a handsome store employee in a bright red sweater with a popped collar tells her that the deals are, in fact, real.
“Sara, did you hear that?” says the woman in the ad. “It was Santa Claus. And he’s, like, weirdly hot.”
Indeed, standing in front of her was the tall, attractive and silver-haired Kris K. (presumably short for Kris Kringle), who apparently moonlights as a sales associate at Target when he isn’t delivering gifts around the world. In another ad featuring the reimagined character, a jolly Kris is seen driving to Target from his home in the snowy North Pole.
The new campaign, “Kris From Target,” started on Nov. 17 and stirred up viewers online who weren’t expecting such a dramatic makeover for the timeless Christmas figure.
Brianna Wood, a 33-year-old living near Seattle, was at home with her five children playing nearby when she first saw the advertisement on TikTok.
“I thought it was hilarious,” she said in a phone interview. “Whatever they’re trying to do is working because everybody’s talking about it.”
