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For the first time, Montblanc has chosen a fictional character, Jay Gatsby of F. Scott Fitzgerald’s 1920s novel, as its honoree.
The writing instruments in Montblanc’s Great Characters Editions have honored people such as President John F. Kennedy, Elvis Presley and Albert Einstein. The brand’s new release, however, celebrates a fictional character: Jay Gatsby, the mysterious millionaire of “The Great Gatsby” by F. Scott Fitzgerald.
“Choosing a fictional character as the focus of a Great Characters collection is a first for Montblanc,” Laurent Lecamp, Montblanc’s global managing director for watches and writing instruments, wrote in an email. “As we went through different options, it soon became obvious that ‘The Great Gatsby’ had the power to spark endless conversation among us, be it about our core values as humans or the elusive relationship that has always existed between wealth and happiness.”
(In 2021, The Times shortlisted the novel as one of the best books of the past 125 years, and the previous year a Critic’s Notebook on the novel by Parul Sehgal was headlined “Nearly a Century Later, We’re Still Reading — and Changing Our Minds About — Gatsby.” The 100th anniversary of its publication is next year.)
As Mr. Lecamp noted, “the influence of Jay Gatsby is tantamount to that of a real historical figure.” (The author has not been overlooked: In 2002, Montblanc dedicated a collection to Fitzgerald.)
The new collection comprises five designs including fountain pens, a ballpoint and a rollerball — with prices starting at $985.