The Hot New Thing in Clubby Silicon Valley? An App Called Clubhouse

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SAN FRANCISCO — Marc Andreessen, a Silicon Valley investor, published a rallying cry last month that quickly ricocheted around the tech industry. In it, he placed the blame for America’s dismal response to the coronavirus on “smug complacency, this satisfaction with the status quo and the unwillingness to build.”

He proposed a solution that fit squarely into Silicon Valley’s ethos of ingenuity. It was time to build things, he said, like universities, hospitals, skyscrapers, zero-emission nuclear reactors, delivery drones, hyperloops and even Elon Musk’s “alien dreadnoughts.”

“Building is how we reboot the American dream,” Mr. Andreessen wrote in his post, which he titled “Time to Build.”

It was an inspirational call to arms. But one of the first things Mr. Andreessen and other Silicon Valley venture capitalists have since rushed to help build was something else entirely: an app called Clubhouse.

Clubhouse is a social media app where venture capitalists have gathered to mingle with one another while they are quarantined in their homes. The app is, for now, invite-only, and buzzy: Seemingly everyone who has been allowed to join the early test version, from celebrities like MC Hammer to activists like DeRay Mckesson, has tweeted about it. And it has recently been one of the hottest deals on Sand Hill Road, Silicon Valley’s venture capital nexus.

Last week, Mr. Andreessen’s venture firm, Andreessen Horowitz, won the deal to invest in Clubhouse. Andreessen Horowitz agreed to put in $10 million, plus pay $2 million to buy shares from Clubhouse’s existing shareholders, said a person with knowledge of the funding, who declined to be named because the details were confidential.

The financing valued Clubhouse, which started this year and has two employees, at nearly $100 million. The deal was reported earlier by Forbes.

Andrew Chen, a partner at Andreessen Horowitz, said on Twitter that he interpreted Mr. Andreessen’s “Time to Build” as building more of everything, including “new gaming cos, social apps, fitness and more!”

The rush to invest in Clubhouse reflects the way Silicon Valley works. While cutting-edge technology and a change-the-world mission are paramount, much of the big money in recent decades has ultimately been made from addictive social media apps. So when it comes to building new things, Silicon Valley often turns to what it knows — and that is more social networks.

Jeremy Liew, an investor at Lightspeed Venture Partners, said his firm, along with “most of Silicon Valley,” had spoken to the founders of Clubhouse in recent weeks. The app “got some early traction with V.C.s and entrepreneurs, and no doubt that is why some firms leaned in,” he said, adding that Lightspeed did not pursue an investment. “They generalized from their own positive experiences.”

Andreessen Horowitz declined to comment on Mr. Andreessen’s essay and any connection to the Clubhouse investment. Mr. Andreessen, Mr. Chen and their partner, Ben Horowitz, have been frequent faces in the app. Last week, Mr. Horowitz answered questions from Clubhouse’s users about his barbecue techniques and favorite dining spots, adding how impressed he was with what the app’s founders had built.

ImageThe entrepreneur Paul Davison in 2012. He founded Clubhouse with Rohan Seth, a former Google engineer.
Credit…Peter DaSilva for The New York Times

Paul Davison, who founded Clubhouse with Rohan Seth, a former Google engineer, declined to comment. Mr. Davison is a well-known Silicon Valley entrepreneur, having made the social media app Highlight in 2012. That app, which allowed people to share their location with others to create serendipitous in-person connections, shut down in 2016.

With just a few thousand people using Clubhouse as part of an early test, the app is far from a hit and has not been publicly released. But many of those who have it are already addicted. One woman recently discussed spending more than 40 hours a week on it; others have tweeted similar statistics.

Clubhouse works by letting people join pop-up audio chat rooms that disappear when they end. Once in the rooms, users are segmented into tiers determined by moderators. Users can join any chat room, see who is speaking or listening, click into a profile page and follow others.

Some said Clubhouse had brought back the spontaneity of real-life interactions, which vanished with the coronavirus. Gillian Morris, founder of Hitlist, a flight booking app, said logging in to the app felt like bumping into people and striking up a conversation at a coffee shop.

“It’s like walking into a party where you know people are ready to mingle,” said Sonia Baschez, 33, a digital marketing consultant in San Francisco who was invited to use Clubhouse.

Since joining the app a week and a half ago, Ms. Baschez said, she has spent three to five hours a day on it. “Sure, you could be talking to people on the phone, but that just seems so weird,” she said. “You’re not forced to be part of the conversation the entire time on Clubhouse. You can just listen to other people talking about interesting subjects and jump in when you want.”

Last weekend, the author Shaka Senghor and Mr. Mckesson, the activist, each spent hours on the app discussing prison reform, police brutality and other topics related to their interests. A former FBI hostage negotiator, Chris Voss, recently held an open Q. and A. on Clubhouse. Jared Leto and Ashton Kutcher are users; Kevin Hart also showed up one time.

Leo Polovets, an investor at Susa Ventures, a venture capital firm, said Clubhouse sometimes felt like a tech conference, with discussions on tech-related topics and appearances from prominent techies. “It’s almost like a podcast with audience participation,” he said.

  • Frequently Asked Questions and Advice

    Updated May 12, 2020

    • Is ‘Covid toe’ a symptom of the disease?

      There is an uptick in people reporting symptoms of chilblains, which are painful red or purple lesions that typically appear in the winter on fingers or toes. The lesions are emerging as yet another symptom of infection with the new coronavirus. Chilblains are caused by inflammation in small blood vessels in reaction to cold or damp conditions, but they are usually common in the coldest winter months. Federal health officials do not include toe lesions in the list of coronavirus symptoms, but some dermatologists are pushing for a change, saying so-called Covid toe should be sufficient grounds for testing.

    • What should I do if I feel sick?

      If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.

    • When will this end?

      This is a difficult question, because a lot depends on how well the virus is contained. A better question might be: “How will we know when to reopen the country?” In an American Enterprise Institute report, Scott Gottlieb, Caitlin Rivers, Mark B. McClellan, Lauren Silvis and Crystal Watson staked out four goal posts for recovery: Hospitals in the state must be able to safely treat all patients requiring hospitalization, without resorting to crisis standards of care; the state needs to be able to at least test everyone who has symptoms; the state is able to conduct monitoring of confirmed cases and contacts; and there must be a sustained reduction in cases for at least 14 days.

    • How can I help?

      Charity Navigator, which evaluates charities using a numbers-based system, has a running list of nonprofits working in communities affected by the outbreak. You can give blood through the American Red Cross, and World Central Kitchen has stepped in to distribute meals in major cities.

    • Should I wear a mask?

      The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing.

    • How does coronavirus spread?

      It seems to spread very easily from person to person, especially in homes, hospitals and other confined spaces. The pathogen can be carried on tiny respiratory droplets that fall as they are coughed or sneezed out. It may also be transmitted when we touch a contaminated surface and then touch our face.

    • Is there a vaccine yet?

      No. Clinical trials are underway in the United States, China and Europe. But American officials and pharmaceutical executives have said that a vaccine remains at least 12 to 18 months away.

    • What makes this outbreak so different?

      Unlike the flu, there is no known treatment or vaccine, and little is known about this particular virus so far. It seems to be more lethal than the flu, but the numbers are still uncertain. And it hits the elderly and those with underlying conditions — not just those with respiratory diseases — particularly hard.

    • What if somebody in my family gets sick?

      If the family member doesn’t need hospitalization and can be cared for at home, you should help him or her with basic needs and monitor the symptoms, while also keeping as much distance as possible, according to guidelines issued by the C.D.C. If there’s space, the sick family member should stay in a separate room and use a separate bathroom. If masks are available, both the sick person and the caregiver should wear them when the caregiver enters the room. Make sure not to share any dishes or other household items and to regularly clean surfaces like counters, doorknobs, toilets and tables. Don’t forget to wash your hands frequently.

    • Should I stock up on groceries?

      Plan two weeks of meals if possible. But people should not hoard food or supplies. Despite the empty shelves, the supply chain remains strong. And remember to wipe the handle of the grocery cart with a disinfecting wipe and wash your hands as soon as you get home.

    • Should I pull my money from the markets?

      That’s not a good idea. Even if you’re retired, having a balanced portfolio of stocks and bonds so that your money keeps up with inflation, or even grows, makes sense. But retirees may want to think about having enough cash set aside for a year’s worth of living expenses and big payments needed over the next five years.


That’s during the day. After hours, Clubhouse is more like a rowdy dive bar. At around 10 nearly every night, 30 to 50 people form a room on the app where everyone is a host, moderator privileges are given freely, microphones are mostly unmuted and users swap their profile pictures in real time to memes and images related to the conversation.

They call themselves the “Back of the Bus.” Ryan Dawidjan, 28, an account executive at a tech company, holds court and ensures everyone in the room follows the rules: no boring tech talk and no talking about Clubhouse. He playfully boots people from host roles for violating these sacred terms.

The format of “Back of the Bus” is fluid. Sometimes there is a tarot card reader critiquing a member’s Instagram account; sometimes it is a dating advice show; sometimes bored people sound off about anything that pops into their mind.

Clubhouse has already minted its first influencer: Sheel Mohnot, 38, founder of Better Tomorrow Ventures, another venture firm. Mr. Mohnot, a staple in “Back of the Bus,” has been a contestant on the Zoom Bachelorette, a pop-up online dating event for which fans hosted a live discussion party on Clubhouse. After connecting through the app with Scooter Braun, an entrepreneur and record executive, Mr. Mohnot was featured in a recent Justin Bieber and Ariana Grande music video.

Clubhouse is “like a mystery box every night,” Mr. Dawidjan said. “You don’t know what you’re going to get, but it’s always good.”

Image

Credit…David Paul Morris/Bloomberg

Alex Taub, 32, a co-founder of Upstream, a professional networking platform, who is on the app, said, “You don’t want to leave Clubhouse because you feel like when you leave, something crazy is going to happen.”

All of that has whetted the appetite of venture capitalists. Apart from the Andreessen Horowitz investors, others from top Silicon Valley firms like Benchmark and Greylock Partners are also in the app. Many have offered product feedback in Clubhouse and declared that it was the future of audio. Some have wrangled celebrity connections to try it.

Yet even before Clubhouse launches, it has encountered issues that larger social media companies struggle with. On Sunday, the entrepreneur Sriram Krishnan changed his name on the app to Tim Cook, Apple’s chief executive, as a prank. More than 100 people immediately joined the room.

Hours later, someone impersonated Mr. Musk, the Tesla chief. That led MC Hammer, a Clubhouse user, to publicly call on the company to institute a real name policy. “Real identity !!! Be accountable for your words and opinions,” he tweeted.

Clubhouse also faces competition. Over the weekend, an app that mimics the Clubhouse interface called Watercooler was released. It even used a photo of Mr. Davison in its promotional images.

Erin Griffith reported from San Francisco, and Taylor Lorenz from New York.

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