The Loafer That Thinks It’s a Scrunchie

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These shoes look like your lips after you’ve eaten an entire bag of Sour Patch Kids.

Known as the ruched (or puckered or scrunched) loafer, they look like a standard lithe loafer until you hit the toe, which wrinkles like a shirt in need of ironing. Go into any boutique where the sales people are icy and the cashmere sweaters start at four figures and you’ll find these shoes, their curled toes jutting from the shelves.

“It’s kind of like the shoe trend of the era,” said Jian DeLeon, the men’s fashion director at Nordstrom.

Tom Ford’s ruched slip-ons run to $1,190. Saint Laurent offers them in glossy leather and tan suede and even makes one with a collapsible heel. (Two unshakable shoe trends in one!) There are versions for men and women, evidence of eroding gender fault lines in the footwear market. All of these ruched-toed shoes seem, at first search, to cost more than $1,000.

The Row is the agreed-upon originator of the scrunched toe. Its $1,290 Soft Loafer, which it introduced several years ago, has a toe that sits with an angular tilt, casting all that puckering in italic.

“It was great when the Row came out with it 10 years ago,” said Becky Malinsky, who writes the popular shopping newsletter “5 Things You Should Buy.” Malinsky’s hyperbolic dismissal aside, the shoes continue to sell well. The Soft Loafer in brown eel leather is sold out in all women’s sizes on the Row’s website.

Clockwise from top left: Saint Laurent’s puckered toe; Tom Ford’s scrunched style; and Harry Styles wearing the Row’s wrinkly original.Clockwise from top left: Saint Laurent, Tom Ford, Neil Mockford/GC Images

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