This post was originally published on this site
The hit HBO series satirizes luxury vacationers’ privilege. That hasn’t slowed demand for branded collaborations that sell the show’s lavish lifestyle.
Ahead of the much-anticipated Season 3 finale of “The White Lotus,” HBO’s dark comedy-drama that skewers self-absorbed luxury travelers, some fans will be able to immerse themselves in a version of the show’s opulent settings.
The Four Seasons Hotel Westlake Village, in the foothills of California’s Santa Monica Mountains, is offering an “exclusive luxury wellness retreat,” set to begin hours ahead of the finale’s airing on Sunday. The experience is intended to “capture the essence” of this season’s Thailand location.
“We’re inviting fans to go beyond watching ‘The White Lotus’ and truly experience it,” Pia Barlow, HBO and Max’s executive vice president of originals marketing, said in a news release about the campaign.
The retreat is only one of many “White Lotus” experiences and products pegged to the current season. The premium luggage company Away sold out its “White Lotus” capsule collection, complete with lotus flower-printed interior lining. Clothing retailers including H&M, Abercrombie & Fitch, Bloomingdale’s and Banana Republic have all offered show-inspired resort apparel. (Patrick Schwarzenegger, a star of the season, modeled for Banana Republic.) There is “White Lotus” wallpaper, sunscreen and a travel skin-care set in a branded beach tote. Sunglasses, candles, chocolates and even a Thai coffee-flavored creamer can be purchased by viewers looking to live like the show’s wealthy protagonists.
But truly experiencing “The White Lotus” is an inherently dicey proposition. The primary motif of the series — created, written and directed by Mike White — has always been to satirize the wealthy who, even while enveloped by the world’s most tranquil and extraordinary surroundings, can’t help but indulge their egos or keep up with their ever-growing list of grievances. They can’t relax either.
“I just was like, I should just do a show about people on vacation who have money, and how money is impacting all of their relationships,” White told The New York Times in 2021, ahead of the Season 1 premiere.