Vacheron Constantin and the Met Forge a Partnership
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October 19, 2023This post was originally published on this site
Educational programs are the focus of the agreement between the brand and the Metropolitan Museum of Art, but watches might come along, too.
Vacheron Constantin, which has been collaborating with the Louvre in Paris since 2019, has a new affiliation with the Metropolitan Museum of Art.
The three-year agreement includes the brand’s financial support for a series of educational initiatives, such as a residence program for young artists. Both organizations said the contract was an initial agreement that could be expanded, and declined to specify how much money would be involved.
Max Hollein, the museum’s chief executive and director, said the initiatives would build on what had been the museum’s mission since its establishment in 1870. “The Met was originally founded with the purpose of educating New York artists and artisans,” he said, “so that they could learn and further improve their craft, drawing inspiration from the objects collected from around the world.”
Both the watch brand and the museum “are committed to the preservation of arts and knowledge through mentoring programs and other projects,” said Louis Ferla, Vacheron Constantin’s chief executive.
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