Some things have inexplicable staying power. The Hermès Birkin bag. Cheetos. Crocs.

And for nostalgic millennials, there is “Gilmore Girls.” The show ended its seven-year run on the WB and CW networks in 2007, yet viewers keep returning to the familiar comfort of the fictional town of Stars Hollow, Conn., where the series was set.

Netflix recorded 500 million viewing hours for the show from January to June of last year, surpassing hits like “Seinfeld” and “Stranger Things,” and data released on Monday by the research firm Nielsen showed that “Gilmore Girls” was among the Top 10 most-watched shows across the major streaming platforms in 2023.

The show, which concluded the month before the iPhone was introduced, is even finding a younger audience on TikTok, where users post scenes they love and argue about their favorite romantic partners for every character.

Yanic Truesdale, who played the grumpy inn concierge Michel, lovingly called it “the show that will never die.”

“I’ve had hundreds, if not thousands, over the years, of people saying, ‘I got a surgery, and your show kept me going,’” he said. “Or, ‘I lost my dad,’ or ‘I lost this person, and I would watch the show and I would feel better.’”

He added that he still meets fans who offer testaments to its popularity: “I’m always amazed that 10-year-olds, 15-year-olds — kids — are watching it as if it just came out.”