A square wheel mechanism is just one of the attractive but only questionably useful complications that will draw luxury watch collectors to the Baselworld show this month.
The influence of fast cars on watches has often been most obvious in dial design, with, for example, the incorporation of subdials suggesting the speed counters on racecar dashboards.
The jeweler, having set up a watchmaking operation in Switzerland in 2001, released a new model last year and is unveiling another this week as it seeks to burnish its watch credentials.