At the new Patek Philippe boutique on Rodeo Drive, all attention is on a one-of-a-kind enamel dome clock designed with two of California's best-loved symbols
2(X)IST, a premium men's underwear brand based in New York, has set its sights on getting into the accessory market. The result is The NYC, a timepiece with a design inspired by the city.
Mechanical watches may be a throwback to an obsolete Renaissance technology, but many of the world's finest examples are built in factories resembling NASA test labs.
Boutique watchmakers are celebrating the impractical as they introduce the fruits of partnerships with artists like Brian Donnelly, or KAWS, known for his 16-foot sculpture of a gray cartoon mouse.
Watchmakers are creating short films, complete with celebrities and special effects, to subtly associate their brands with derring-do, humor and style.
There is a growing convergence between jewelry and watchmaking, a phenomenon that is elevating the previously unsung work of the stone-setter to new heights.
The need to reinvent watchmaking for the digital age has brought esoteric arts like miniature painting and micro-mosaic work back from the brink of extinction, placing them on equal footing with mechanical innovations.
An easy-to-overlook community of independent watchmakers operates in the shadows of the business, far from the klieg lights that shine on their name-brand competitors.