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Backstage Beauty Report

By KARI MOLVAR

The Olympics might be over, but a certain athletic, body-in-motion mentality ruled backstage at Jason Wu’s spring/summer 2017 show this afternoon. The makeup artist Yadim, dressed in high-tops and a baseball cap, created an energized, high-performance red-orange lip color that channeled the graceful sportswear vibe of Wu’s collection. “In the past, we’ve done a blood red, but because of the sportiness and youth of the clothes this season, I wanted to make a rave red,” he said. “It’s a bit brighter, it’s a bit more shocking, almost like a neon red.”

To achieve the effect, Yadim recruited a squad of Maybelline shades — including Color Sensational Vivid Matte Liquid Lip Color in Orange Shot and Color Sensational Loaded Bolds Lipstick in Orange Danger — which he mixed together and pressed onto the mouth. For an extra zing, he smudged a “fluo-orange” dot in the center of the lips, using a theatrical paint mixed with water. “This just gives everything a cool, sporty kick,” he said. The model Ulrikke Hoyer, who is also a professional tennis player, was enthusiastic: “It’s very nice, a great color.” (Read more about Hoyer in our guide to the season’s new models to watch.) But the Australian model Mali Koopman noted that wearing such an intense shade takes a skilled approach. “I’d probably sip my coffee and it would go everywhere!” she said, laughing. In this case, plan on lots of touch-ups.