While some watchmakers are experimenting with new materials, others rely on traditional techniques to bring the measure of time to heights only dreamed of by the master, Abraham-Louis Breguet.
An auction, on Nov. 6 by Sotheby's included several creations by George Daniels, the British watchmaker who invented the double-wheel coaxial escapement.
But despite their high-profile sponsorships,most golfers do not wear mechanical watches when they play because their movements are too violent for the sensitive instruments.
The Swiss watch firm Greubel Forsey has joined with a "micro-sculptor" to fashion of $5-million item that will effectively be a miniaturized art gallery made to fit your wrist.
Many luxury brands are fiercely courting fashion-saavy female clients. Jaeger-LeCoultre, Patek Philippe, Girard-Perregaux and others are paying more attention to women buyers.