Emma Chamberlain on YouTube Fame and a New Warby Parker Line

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On a recent Friday afternoon, Emma Chamberlain passed a tow yard during a photo shoot in Beverly Hills. She walked by a row of dented sedans and sat on the step of a tow truck, her platinum mullet glowing white in the sun.

“Honestly, this is my enemy,” she said, eyeing the vehicle.

She told the story in the confessional, self-deprecating patter that helped make her one of her generation’s biggest YouTube stars: When she was 17 and had just moved to Los Angeles, she had made a critical parking error on a street-sweeping day in East Hollywood. The car was towed. She panicked.

“I just called my mom immediately,” she said. “Now, I think I’d know how to handle it, but back then I did not.”

A lot has changed since Ms. Chamberlain arrived in Los Angeles from the Bay Area six years ago, after leaving high school to focus on her vlogging career. At 23, she has 12 million subscribers on YouTube and 15 million followers on Instagram — more than Gwyneth Paltrow, more than Travis and Jason Kelce combined. She walks the red carpet at the Met Gala and sits in the front row at fashion weeks. When Charli XCX gathered a coterie of “it” girls for a music video this spring, Ms. Chamberlain was among them, checking her makeup in the rearview of a smashed-up S.U.V.

Lisa Rinna staring directly into the camera while sitting in the front row of a runway between Emma Chamberlain (wearing an austere, flesh-colored ensemble) and Julia Fox (made up with irregularly applied iridescent face paint and a sci-fi-inspired outfit with cascading fiber-optic wires).
Ms. Chamberlain has become a darling of the fashion world. Above, sitting front row at a Mugler show in March with Lisa Rinna, center, and Julia Fox.Pascal Le Segretain/Getty Images
Wearing Rick Owens to a Vogue event in Paris this summer …Pascal Le Segretain/Getty Images for Vogue
… and Jean Paul Gaultier to the 2024 Met Gala. At age 22, it was already her fourth time attending the starry benefit.Nina Westervelt for The New York Times

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