In Re/Done Campaign, Pamela Anderson Continues to Embrace No Makeup

Inside the 2024 Vanity Fair Oscars Party
March 11, 2024
Premios Oscar: lo más destacado de la alfombra roja
March 11, 2024
Show all

In Re/Done Campaign, Pamela Anderson Continues to Embrace No Makeup

This post was originally published on this site

Want create site? Find Free WordPress Themes and plugins.

A new campaign for the denim brand Re/Done shows the actress in the barefaced look she has embraced in Hollywood and at fashion week.

Pamela Anderson has done some “life-ing” as she calls it. No longer strictly an object of adolescent fantasies, she has become a seasoned version of the girl next door — albeit with a lot more oomph.

“I’m enjoying the process of getting older,” Ms. Anderson, 56, said on a video call late last week. “The things that are happening to my face — a little elasticity is leaving — I’m finding humor in that.” She continued: “I feel sexier now that I have some secrets and some mystery. We don’t learn that until later in our lives.”

The call was about her new campaign for Re/Done, a denim brand that practices sustainability through processes like upcycling. Its imagery, released on Monday, shows Ms. Anderson grinning and tossing her sun-bleached waves in items including bespangled miniskirts, boot-cut jeans, baby tees and denim jackets. She described the pieces, priced from $175 to $595, as “clothes that in the ’90s I would have worn to the grocery store.”

The youthful attire in the “Re/Done & Pam” campaign, Ms. Anderson said, is “attached to a lot of great memories of my golden years.” But there is not much in the imagery to suggest C.J. Parker, her pneumatically contoured character in “Baywatch,” gamboling in a red swimsuit on the beach.

Ms. Anderson wanted the imagery to be “authentic,” she said, which meant “no makeup.”Re/Done
The campaign is among the efforts the actress has made to reclaim her personal brand.Re/Done

For the campaign Ms. Anderson insisted the concept be on her terms — or “authentic,” as she said in her breezy, soft-spoken way, “and with a lot more meaning than a cash grab, or just putting a face to a brand.”

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.


Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.


Thank you for your patience while we verify access.

Already a subscriber? Log in.

Want all of The Times? Subscribe.

Did you find apk for android? You can find new Free Android Games and apps.

Comments are closed.