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October 23, 2024This post was originally published on this site
A just-opened New York store is the first of three that the French brand Jacquemus plans to open by next spring.
The 3.3-inch-long Chiquito handbag that Simon Porte Jacquemus may be most widely recognized for has no correlation to the size of his ambitions.
Mr. Jacquemus, 34, who started his namesake brand in Paris 15 years ago, and who is known for staging grand fashion shows, opened a store in Manhattan on Friday. It is his first in the United States and fifth worldwide. (A location on the Avenue Montaigne in Paris, a street long home to luxury brands, opened in 2022, followed by stores in Seoul, St. Tropez and Dubai.)
Next month there are plans to open a Jacquemus store on New Bond Street in London and, in February, another on Melrose Avenue in Los Angeles.
The New York City store, on Spring Street in SoHo, is a new neighbor of a boutique belonging to another French brand that since June has been without a top designer. “It’s in front of Chanel,” said Mr. Jacquemus, who is among the people industry watchers are speculating could take over Chanel, a group that also includes Hedi Slimane and Jonathan Anderson.
“When someone leaves a big house, my name is mentioned more and more,” Mr. Jacquemus, whose Paris store also shares a street with a Chanel boutique, said on a phone call Thursday morning. “It means we are working in the right direction. It’s always nice to be in those rumors.”
