Advertising and Marketing

November 22, 2023
Published by Mattie Kahn at November 22, 2023
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Let the Real Stretch Marks Rip

Various so-called imperfections now appear so often in ads and images for lingerie that some consumers doubt their veracity. Jeannette Spicer for The New York Times […]
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November 22, 2023
Published by Mattie Kahn at November 22, 2023
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Let the Real Stretch Marks Rip

Various so-called imperfections now appear so often in ads and images for lingerie that some consumers doubt their veracity. Jeannette Spicer for The New York Times […]
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November 19, 2023
Published by Aamina Inayat Khan at November 19, 2023
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How Targeted Weight Loss Ads Can Haunt Future Brides

When women post about their engagements and upcoming weddings on social media, an unexpected, potentially damaging specter arrives: targeted weight loss ads. After Lauren Aitchison became […]
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November 7, 2023
Published by ROBIN SWITHINBANK at November 7, 2023
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Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year. For some […]
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November 4, 2023
Published by Karen Loew at November 4, 2023
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Why Businesses Are Now Obsessed With the Word ‘Citizen’

If we don’t feel connected to our neighbors, maybe can we buy belonging one latte at a time? Naming a business comes with different motivations: immortalizing […]
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October 25, 2023
Published by Cat Zhang at October 25, 2023
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What Is It About Fan-Made Trailers?

Fan edits — short montages of films and television shows like “Bottoms” and “Succession” set to music — have become a staple of online life. By […]
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June 3, 2023
Published by Callie Holtermann at June 3, 2023
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Side Chick Summer? It’s Officially the Season of Branding.

Barefoot-Boy Summer? Side Chick Summer? It’s officially the season of out-there predictions for the summer ahead. As trees open their blooms, the predictions come on like […]
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April 12, 2023
Published by Eve Peyser at April 12, 2023
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Don’t Call It a ‘Mood Board’ — It’s a ‘World’

Nowadays if you’re designing a brand you need to do more than just evoke feelings. At the beginning of her design career, when Robyn Kanner was […]
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April 11, 2023
Published by Mattie Kahn at April 11, 2023
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For Lee Tilghman, There Is Life After Influencing

The internet personality Lee From America wanted to see what life was like as plain old Lee Tilghman. She’s not alone. But leaving behind lucrative brand […]
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March 21, 2023
Published by Farah Fleurima at March 21, 2023
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Jeremy Scott Speaks for the First Time Since His Split From Moschino

The former creative director of the Italian label shared what his future holds, what brought him to Seoul and the celebrity Oscar gown that was his […]
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