Advertising and Marketing

February 10, 2023
Published by Tiffany Hsu at February 10, 2023
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Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again

Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off […]
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December 1, 2022
Published by Madison Malone Kircher at December 1, 2022
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Spotify Wrapped 2022: Why the Platform Told Us All We Were Onions

This year the platform told us all we were onions. Why? Spotify thinks you’re an onion. The platform’s annual Spotify Wrapped feature, which shows users what […]
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October 27, 2022
Published by Brian Josephs at October 27, 2022
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How a Black-Owned Condom Brand Pitches Itself as the Right Fit

To distinguish itself in a crowded market, B Condoms floods its Instagram account with sex and wellness tips, many of them explicit. Jason Panda cares deeply […]
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August 20, 2022
Published by Charlotte Cowles at August 20, 2022
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Brands Grapple With Inflation by Being More Transparent About Price Increases

As brands grapple with inflation, a new playbook has emerged: Be upfront about price increases, and hope that transparency will keep customers loyal. When inflation began […]
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July 24, 2022
Published by Remy Tumin and Alanis Thames at July 24, 2022
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Pretty in Any Color: Women in Basketball Make the Style Rules

Angel Reese considers herself “a pink kind of girl.” Pink nails, pink hair tie, pink shoes, sometimes even “a little bit of pink in my lashes,” […]
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June 9, 2022
Published by Guy Trebay Jessica Testa and Vanessa Friedman at June 9, 2022
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Megan Thee Stallion, Bella Hadid, and Chloë Sevigny Appear In Mugler Video

Megan Thee Stallion, Bella Hadid and Chloë Sevigny appear in a viral video for Mugler. But who’s buying it? On Wednesday, Mugler released a video for […]
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June 1, 2022
Published by VANESSA FRIEDMAN at June 1, 2022
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Dior Sauvage Is Still Using Johnny Depp in Its Ads

Luxury brands were once notoriously averse to controversy, but the verdict is still out on whether Mr. Depp’s case hurt or helped sales. In 2008, Sharon […]
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May 27, 2022
Published by David Yaffe-Bellany at May 27, 2022
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How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Logan Paul had a message for his six million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s […]
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March 29, 2022
Published by Alexandra Cheney at March 29, 2022
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Their Job: Making Watches Look Their Best

For parts models, keeping their hands beautiful is an essential part of their routine. When Brittany Janae Newell started as a model in 2010 after graduating […]
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January 26, 2022
Published by Andre Wheeler at January 26, 2022
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Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
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