Audemars Piguet Group

June 15, 2023

The Simple Reasons for Collecting Complicated Watches

Some timepieces contain as many as 40 functions, but how many do their owners understand? BASEL, Switzerland — With 1,155 parts in the movement and 40 […]
April 3, 2023

5 Types of Watches Define the Market

The options for building a solid collection of timepieces are almost limitless, but choices from these categories would be a good start. Watches have evolved well […]
June 14, 2022

Pendant Watches Swing Back Into Fashion

Luxury companies have embraced the style with echoes from the 1970s and beyond. Pendant watches are having something of a fashion moment — just cue the […]
June 14, 2022

They Made Watchmaking History. Or Did They?

Creating a “first” in the realm of timepieces can propel a brand to new heights. But it can be hard to parse which company broke which […]
April 3, 2022

The Royal Oak: A Watch Masterpiece at 50

What makes a watch legend? Aurel Bacs, industry veteran and senior consultant at Phillips auction house, says it takes relevance, boldness and a kind of mystique. […]
April 3, 2022

What’s Next for Stainless Steel Sports Watches

After more than five years, you might think the buying frenzy would be waning. But you’d be wrong. Unlike the fashion world’s blink-and-you-miss-it product cycle, the […]
February 17, 2022

Watches Are Getting a Lot More Edgy

Facets or notches in bezels, those rings around timepiece dials, have been growing in popularity. Move over classic round watches. The shape of things to come […]
June 18, 2021

A New Watch Company Executive Who Is Learning on the Job

Ginny Wright, the recently appointed chief executive of the Americas for Audemars Piguet, hasn’t always been “a watch person.” In mid-February, Ginny Wright, the new chief […]
January 16, 2018

Watchmaking’s New Favorite? Ceramic

Advertisement Step aside gold, and make way titanium and steel. Ceramic, the high-tech material first introduced to watchmaking by IWC Schaffhausen and Rado in the ’80s, […]
September 19, 2017

At Audemars Piguet, Sales Go Beyond the Showroom

ORLANDO, Fla. — Amid the Spanish moss and manicured lawns of the Lake Nona Golf & Country Club, François-Henry Bennahmias was in his element during Audemars […]