Breitling SA

November 7, 2024

Is the Watch Industry Downplaying Its Sustainability Effort?

Some observers say that, as the deadline for European Union reporting nears, brands have lowered the volume on their environmental communications. For the watch industry, the […]
November 7, 2024

The Watch Industry’s Role in Your Speeding Ticket

It was the development of the chronograph, essentially a stopwatch, that laid the groundwork for automobile speed limits. If you have ever received a speeding ticket, […]
September 11, 2024

Watch Fairs Crowd the Calendar

A couple of years ago, experts predicted the end of in-person events. But a quick look at the 2024 schedule shows how wrong they were. Just […]
July 26, 2024

10 Sport Watches Made to Compete

In the past two decades, the category has become a showcase for new materials, ergonomic advances and improved timekeeping. The modern sports watch is the instrument […]
March 3, 2024

The Essential Women’s Watches

A selective, subjective guide to collecting feminine timepieces. There often is a subtle difference between the way men and women collect things. Many men tend to […]
March 3, 2024

What Are Fashion Designers Doing Next? Creating Watches.

Several blue-chip watch brands are teaming up with female fashion designers to appeal to women. Fashion designers have spent the last few weeks presenting their new […]
January 18, 2024

Recreating a Nearly Defunct, but Long Admired, Watch Brand

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. Breitling’s announcement in December that it had acquired the all-but […]
November 7, 2023

Sustainability in Watches: A Story in 6 Pieces

The industry’s response to calls for change has been complex, but the debut of these watches over the last 50 years provides some insight. In 2017, […]
November 7, 2023

‘Meaningful Transparency’ Is Expert’s Goal for the Watch World

Breitling’s sustainability director says ‘data dumps’ don’t help the public understand environmental efforts. Since joining the Swiss watchmaker Breitling in April 2020, Aurelia Figueroa has overseen […]
November 7, 2023

What’s in a (Watch) Name?

Brands have taken their names from people, places and unusual things. All watches tell time, and some do a whole lot more. But the name of […]