Consumer Behavior

July 25, 2024

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a […]
November 2, 2023

Holiday Retail Sales Are Expected to Increase, but at a Slower Pace

The News Holiday spending is expected to increase this year, but analysts foresee it slowing down from peak pandemic years, when Americans spent at record levels. […]
October 29, 2023

Halloween Shoppers Not Spooked as Economic Slowdown Remains Elusive

Economists spent much of 2023 warning that a recession could be imminent as the Federal Reserve raised interest rates to the highest level in more than […]
May 26, 2023

Digital Interactions Are Just Part of a Jewelry Sale Now

Brands find that some of their customers’ pandemic-era buying habits are here to stay. It has been more than a year since Covid-19 restrictions faded away […]
May 10, 2023

The Companies Trying to Make Live Shopping a Thing in the U.S.

The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will […]
December 8, 2021

The Era of the Celebrity Meal

Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
January 2, 2021

The Year of Buyer’s Remorse

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December 28, 2020

Do You Want to Buy Less Stuff? Three People Tell Us How

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October 28, 2017

Future Tense: Amazon Key Is a Lot Less Scary Than My Post-1-Click Remorse

Future Tense By TEDDY WAYNE I recently bought a pair of sneakers online after some browsing. I knew exactly what I was getting, having owned the […]