Influencers say they enjoy the experience but don’t make a lot of money from their efforts. In August 2020, when Julie Dang, a 31-year-old psychiatric nurse […]
The Swedish influencer is building a multimillion-dollar lifestyle empire catering to the TikTok generation. STOCKHOLM — It was a gray summer’s day, but on the first […]
Julia Herzig, a 22-year-old from Larchmont, N.Y., has “an obsession.” It’s with taking a new kind of selfie — one that doesn’t exactly conform. In some […]
Gen Z has a juggernaut of a new beauty influencer: Martha Stewart, age 80. In February, the world’s most celebrated domesticity virtuoso went viral with five […]
Ian Charms is drawing young shoppers with its charm necklaces. When Lisa Sahakian and her partner upgraded to a new apartment in Los Angeles last year, […]
Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business. Until recently, most luxury watchmakers […]