Meylan, Edouard

December 10, 2024

Is a Watch Brand’s Route to the Wrist Through the Stomach?

Timepieces inspired by foods ranging from watermelon to coffee are attracting customers. For decades marketing experts have sold luxury watches by appealing to customers’ love of […]
April 7, 2024

Only Watch, a Charity Auction, Is Rescheduled for May

A social media controversy over the financial transparency of the Monaco association that organizes the event had prompted its cancellation last fall. Only Watch, the charity […]
February 14, 2024

Watchmakers Have a Love-Hate Relationship With This Metal

Designers are attracted to tantalum’s unusual blue-gray sheen. But then their artisans learn how dense it is and start complaining about broken tools. In 1994, when […]
January 18, 2024

Timepieces Set in Stone

Watches with ornamental hard stone dials are making a comeback, but they still are quite rare. The latest grail category in luxury watches does not involve […]
September 13, 2023

Watch Boutiques Blossom in the Digital Age

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings. In 2017, when Georges […]
March 26, 2023

Can’t Buy the Watch You Want? It’s Partly a Lack of Watchmakers.

With student enrollments down and retirements rising, Swiss brands worry that growth will stall. The watchmaking world is facing an unprecedented problem: a severe lack of […]
April 3, 2022

What’s Next for Stainless Steel Sports Watches

After more than five years, you might think the buying frenzy would be waning. But you’d be wrong. Unlike the fashion world’s blink-and-you-miss-it product cycle, the […]