Social Media

April 13, 2023

It’s a Toddler’s Party. How About a $75,000 Budget?

In Los Angeles, children’s birthday celebrations have spiraled into mini-weddings. One hundred people RSVP’d for William’s sixth birthday party, which was held at a Los Angeles […]
April 11, 2023

For Lee Tilghman, There Is Life After Influencing

The internet personality Lee From America wanted to see what life was like as plain old Lee Tilghman. She’s not alone. But leaving behind lucrative brand […]
April 7, 2023

Want This Snoopy T-Shirt? You’ll Have to Pay in Blood.

The Red Cross teamed up with “Peanuts” for an April blood drive, and a T-shirt promoting the campaign has become an unexpectedly hot commodity online. What […]
April 3, 2023

Joy in Little-Known Watch Brands

As the hype around household names became overwhelming, some collectors turned to makers like Moritz Grossmann and Furlan Marri. Times are changing for watch collectors — […]
March 30, 2023

In Some Viral Cat Videos, the Cats Are the Stars and Filmmakers

In one video, the athlete pauses, assesses the height and leaps. He tries to free-climb up the side of a building, before jumping back to the […]
March 20, 2023

Jeremy Scott Is Leaving Moschino

In a fashion world surprise, the designer is leaving the Italian label he has helmed for 10 years. Fashion is about to get a little less […]
March 9, 2023

Nell Mescal on Music and Her Brother Paul’s Oscar Nomination

The 19-year-old singer-songwriter says she doesn’t want to go viral, but her reaction to her brother’s Oscar nomination made her an internet microcelebrity just the same. […]
March 9, 2023

When Quitting Videos Go Viral

On TikTok and YouTube, workers are sharing their stories of leaving their jobs, giving them a sense of power over often untenable situations. The Bright Side is […]
March 8, 2023

More People Are Embracing ‘Cluttercore’ as Messy Rooms Go Viral on TikTok

Clutter is having a moment. Is it a rejection of Instagrammability, or just another way to build cachet online? Last week, the influencer Alix Earle took […]
March 6, 2023

Making Luxury Ice at Home

Nobody loves ice more than Americans. It’s a running joke, a quirk of the national personality: Iced drinks are as American as rock ‘n’ roll, pickup […]