Social Media

June 16, 2022

How TikTok Is Changing Marketing in the Music Industry and Beyond

Artists and civilians alike chafe at the pressures of presenting themselves online. In a TikTok post last month, the singer Halsey shared a message with fans: […]
June 16, 2022

Johnny Depp Through the Looking Glass

Examining the madness that male beauty elicits. We know, of course, that men can be beautiful, but rarely do we acknowledge, let alone analyze, the powerful […]
June 14, 2022

Furniture Flippers Will Take That Dresser You’re Done With, Thank You

Fueled by the pandemic’s convergence of endless scrolling, supply chain woes and the thrill of quick cash, furniture flipping has become a D.I.Y. that, for many, […]
June 12, 2022

Crop Circles Were Made by Supernatural Forces. Named Doug and Dave.

Intricate patterns carved in fields across England in the 1980s were a viral phenomenon long before the internet fed us such prankster curiosities daily. CONHOLT, England […]
June 9, 2022

Megan Thee Stallion, Bella Hadid, and Chloë Sevigny Appear In Mugler Video

Megan Thee Stallion, Bella Hadid and Chloë Sevigny appear in a viral video for Mugler. But who’s buying it? On Wednesday, Mugler released a video for […]
June 8, 2022

The Meme That Derailed an Executive’s Career

John Demsey made diversity Estée Lauder’s corporate pitch. An Instagram post with a racial epithet cost him his job. John Demsey, the beauty executive who became […]
June 3, 2022

‘This Pride Month I’m Partnering With’ Memes Are Coming Out Strong

Online, the L.G.B.T.Q. community is having fun with the corporate sponsorship of Pride month and the influencers who take part in those campaigns. June 1 marks […]
June 1, 2022

Dior Sauvage Is Still Using Johnny Depp in Its Ads

Luxury brands were once notoriously averse to controversy, but the verdict is still out on whether Mr. Depp’s case hurt or helped sales. In 2008, Sharon […]
May 31, 2022

Drew Afualo, TikTok Star, Goes On a New York Breakfast Crawl

A bagel, an iced latte, a berry tart and a conversation with the feminist firebrand about the ups and downs of online fame. On a recent […]
May 27, 2022

How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Logan Paul had a message for his six million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s […]