Social Media

June 3, 2022

‘This Pride Month I’m Partnering With’ Memes Are Coming Out Strong

Online, the L.G.B.T.Q. community is having fun with the corporate sponsorship of Pride month and the influencers who take part in those campaigns. June 1 marks […]
June 1, 2022

Dior Sauvage Is Still Using Johnny Depp in Its Ads

Luxury brands were once notoriously averse to controversy, but the verdict is still out on whether Mr. Depp’s case hurt or helped sales. In 2008, Sharon […]
May 31, 2022

Drew Afualo, TikTok Star, Goes On a New York Breakfast Crawl

A bagel, an iced latte, a berry tart and a conversation with the feminist firebrand about the ups and downs of online fame. On a recent […]
May 27, 2022

How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Logan Paul had a message for his six million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s […]
May 26, 2022

TikTok’s Amber Heard Hate Machine

Television turned the celebrity trial into a 24-hour tabloid spectacle. Social media made it into a sport. I did not follow the defamation trial between Johnny […]
May 26, 2022

The Colorful Mozart of Gen Z

Jacob Collier, the singer, songwriter and composer, who fancies crayon colors, clashing patterns and tie-dyed Crocs, doesn’t fit easily into any box. He’s OK with that. […]
May 25, 2022

‘Old Gays’ Have Millions of Followers on TikTok. Why Retire?

CATHEDRAL CITY, Calif. — Robert Reeves, 78, spends most days lounging by the pool, taking in the low-desert sun with his friends and neighbors. The four […]
May 25, 2022

They Have Millions of Followers and Tons of Fun. Why Would They Retire?

CATHEDRAL CITY, Calif. — Robert Reeves, 78, spends most days lounging by the pool, taking in the low-desert sun with his friends and neighbors. The four […]
May 19, 2022

Seeking Pills, Young People Head to Social Media, With Deadly Results

The soaring drug fatalities in the U.S. are being fueled partly by fentanyl-tainted pills bought by teenagers and young adults on Snapchat, Instagram, TikTok and other […]
May 19, 2022

It’s Emma Rogue’s Downtown Now

One morning in March, Emma Rogue hopped in the black Nissan Rogue she shares with her brother and pulled out from a parking spot across the […]