TikTok (ByteDance)

November 7, 2024

4 Young Collectors Have Phones, but It’s Watches They Love

After all, as one said, ‘It’s not just about knowing what the time is.’ As the watch-collecting community continues to grow, more and more 20-somethings — […]
October 7, 2024

Nutter Butter, Are You Good? An Investigation.

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, […]
September 5, 2024

Tareasa Johnson, Who Went Viral on TikTok as Reesa Teesa, Is Getting a TV Show

Tareasa Johnson captivated millions on social media with a multipart story about her ex-husband’s lies. Now, it’s slated to become a TV show. What happens after […]
September 5, 2024

Tareasa Johnson, Who Went Viral on TikTok as Reesa Teesa, Is Getting a TV Show

Tareasa Johnson captivated millions on social media with a multipart story about her ex-husband’s lies. Now, it’s slated to become a TV show. What happens after […]
August 30, 2024

Niche TikTok Creators Are Part of Presidential Campaign Strategy

Kamala Harris, Tim Walz and Donald J. Trump are turning to niche TikTok creators for friendly spaces to humanize themselves and reach young voters. Kareem Rahma […]
August 14, 2024

These Modern Homesteaders Live Off the Grid, but They’re Extremely Online

In corners of the internet — and in wooded, undeveloped parts of the country — young men are documenting their efforts to to live off the […]
August 9, 2024

Stroke by Wobbly Stroke, Learning to Accept Imperfection

During a recent assignment, a reporter learned the basics of calligraphy — and with it, how to practice self-compassion. Times Insider explains who we are and […]
July 25, 2024

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a […]
July 18, 2024

Phyllis Kao, an Auctioneer at Sotheby’s, Sold the Most Valuable Fossil Ever

Phyllis Kao, an auctioneer at Sotheby’s, captivated audiences when she sold the fossil of a stegosaurus for $44.6 million. The $44.6 million stegosaurus, the most valuable […]
July 17, 2024

Want to Go Viral on TikTok? Tell Your Story in 22 Parts.

A Dickensian tradition finds a new audience on TikTok. Time is money. That age-old aphorism is particularly true on TikTok, where holding onto viewers for even […]