TikTok (ByteDance)

July 17, 2024

Want to Go Viral on TikTok? Tell Your Story in 22 Parts.

A Dickensian tradition finds a new audience on TikTok. Time is money. That age-old aphorism is particularly true on TikTok, where holding onto viewers for even […]
July 11, 2024

How Drew Afualo and Kacie Rose Deal With Rude TikTok and Instagram Comments

Ignore vitriol, or turn it into content? Creators like Kacie Rose and Drew Afualo share their tips for dealing with a harsh comments section. When Taylor […]
June 24, 2024

Ivy Karlsgodt’s Victorian Lampshades Are a TikTok Hit

When Ivy Karlsgodt set out to make her first vintage-inspired lampshade, she took her time: She sketched out a design, gathered her materials and spent hours […]
June 13, 2024

‘Oddly Satisfying’ Cow Pedicure Videos Are a Hit on TikTok

In one corner of the internet, professional trimmers grind and buff away at cow hooves to the delight of millions of spellbound social media users. There […]
May 31, 2024

After the Trump Verdict, the TikTok Trial Began

Late into Thursday night, social media users debated the outcome of Donald J. Trump’s hush-money trial. Even Michael Cohen got in on the action. After the […]
May 29, 2024

The Ancient Art of Calligraphy Is Having a Revival

For the first time in many years, a teacher was correcting my handwriting. “Go more slowly,” Laura Edralin, a calligraphy teacher in London, told me, as […]
May 17, 2024

‘Blockout 2024’ Wants to Send Celebrities to the ‘Digital Guillotine’

A TikTok movement is calling for followers to block famous people over their stances on the Israel-Hamas war. It began at the Met Gala. As protests […]
May 11, 2024

Is Everything an A.S.M.R. Video Now?

Videos that tickle what is known as the Autonomous Sensory Meridian Response used to belong to a specific corner of the internet. Now they’re virtually everywhere. […]
April 30, 2024

Meet the Men Who Eat Meat

With the help of Joe Rogan, a social media trend with staying power emerged from a 2018 book, “The Carnivore Diet.” “Girl dinner” this is not. […]
April 17, 2024

In ‘Boy Room,’ a Comedian Explores Messy N.Y.C. Apartments

Male 20-somethings are showing off their messy apartments in a video series that poses the implicit question, “You live like this?” In her new video series, […]