TikTok (ByteDance)

July 8, 2023

Matt Rife, the Comedian Who Got Big on TikTok

The one-nighters were starting to blur together. After 11 years in comedy clubs, Matt Rife was selling around 70 tickets per show, sometimes clearing as little […]
July 8, 2023

What Is Girl Dinner?

Women across TikTok are showing off their suppers — snack plates made by one person, for the consumption and enjoyment of one person. It’s 90 degrees […]
July 4, 2023

Freckle Tattoos Are Making Their Mark on TikTok

You get a freckle tattoo, you get a freckle tattoo. Everybody gets a freckle tattoo! On a recent June morning in Brooklyn, Chloe Sarre nearly drifted […]
June 23, 2023

The TikTok search for the Titanic sub

Tragedies can be good business on social media. @ahrenfn This week, like much of the world, I have been fixated on the submersible Titan, which disappeared […]
June 13, 2023

Daddy, Are You an Influencer?

Fueled by the pandemic and TikTok, a market for content made by fathers has staying power. Meet the “Dadfluencers.” Like many parents in the early months […]
June 9, 2023

A Sex-Shaming Rant About Margaritas Accidentally Became the Song of the Summer

Angel Laketa Moore, a comedian and actor​, remixed a ​sexually explicit Evangelical sermon​. Tetra Images/Alamy The early contender for the song of summer is a TikTok-fueled […]
June 8, 2023

New York Nico Celebrates the City’s Colorful Side

More Than Likes is a series about social media personalities who are trying to do positive things for their communities. Before he was New York Nico […]
June 7, 2023

What Is a Beige Flag? TikTok’s New Term for Weird Dating Habits.

On TikTok, the term is being used to describe romantic partners’ weird habits that are less than a deal breaker, but not exactly a plus, either. […]
May 10, 2023

Why Americans Are Smuggling Fruit Roll-Ups Into Israel

Travelers have attempted to sneak in hundreds of pounds of the snack after a TikTok trend drove up demand and emptied store shelves. Cocaine. Foreign currencies. […]
May 10, 2023

The Companies Trying to Make Live Shopping a Thing in the U.S.

The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will […]