We had an interesting idea about marketing grandfather clocks at both Yankee Stadium in New York and Fenway Park in Boston. We are fans of both baseball teams, and yes, that makes for some interesting internal battles, but all in good fun. Anyway, we had the idea of selling floor clocks, such as Howard Miller Grandfather Clocks, by handing on coupons and order forms at each of these 2 stadiums. So instead of Get Your Beer Here, it would be Get Your Grandfather Clock Here or Get your Floor Clock Here.
We have even thought of customizing particular grandfather clock models for particular baseball teams, such as the Red Sox Grandfather Clock, and the Yankee Floor Clock or Grandfather Clock. We imagine the licensing fees would be rather steep, assuming the team logos are still available for licensing floor clocks and grandfather clocks.
One question we have is whether fans recognize the term Floor Clock as having essentially the same meaning as Grandfather Clock. We know that interior decorators and home decor experts are fluent with this vernacular, but that does not mean it is necessarily the same demographic that is attending Yankees and Red Sox baseball games. Having hired people to work at sports stadiums before, one of the least desirable outcomes is to have baseball fans turn negative toward any vendor. For that reason, we have also thought of perhaps having, like a Baseball Bat Day or a Baseball Hat Day. perhaps we could have a Yankees Grandfather Clock or Red Sox Grandfather Clock Baseball Day, where, say, one of every one hundred ticket holders would win an authentic Hermle Floor Clock or one of more popular models of Howard Miller Grandfather Clocks. With the right kind of promotion, the economics should be reasonable, and we could make many grandfather clocks shoppers very happy and it would be the ultimate discount grandfather clock and discount floor clocks.
It way be that Howard Miller Wall Clocks or Hermle Wall Clocks, or even a mantle clock made by either of those companies, or Ridgeway or Bulova, or Kieninger Clocks would be a good alternative to offer at this type of event, but it is not likely to elicit the same type of enthusiasm as a Ridgeway Grandfather Clocks or Howard Miller Floor Clock or one of the Hermle Grandfather Clocks.
One home run idea would be if a clock were built with a “take me out to the ball game” chime and perhaps the home team songs, which would of course have to come in every clock and team and model combination, with the home team song chiming on the hour for a grandfather clock or floor clock.
Who are you rooting for?
Would going to a game where you had a chance at winning a Boston Red Sox Grandfather Clock or New York Yankees Floor Clock make you more likely to attend a sporting event? What about Wall Clocks and Mantel Clocks?