John Mayer on Being the Watch World’s Celebrity ‘Go-To Guy’

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When the guitarist John Mayer takes the stage this week in Las Vegas, to cap Dead & Company’s 10-week residence at the Sphere arena, his wristwatch is bound to loom large on the venue’s massive LED screen.

“I happen to have a job where my wrist is naturally looked at,” Mr. Mayer, 46, said last month on a video call from his home in Los Angeles.

That suits the longtime watch collector (and downright watch nerd) just fine.

“The number of people who come up to me and ask me what I’m wearing is far greater than the number of people who come up to me and say, ‘Love your music, or how’d you write that song?’” he said. “People want to know about watches more than anything. They’ll say, ‘Gotta ask: What do you have on?’ It’s such a great entree to conversation.”

One of Mr. Mayer’s favorite talking points is his new collaboration with the Swiss watchmaker Audemars Piguet (A.P.). After three years of development, in March the brand introduced a Royal Oak perpetual calendar wristwatch designed by Mr. Mayer.

Limited to 200 pieces, the $180,700 timepiece, encased in 18-karat white gold, featured a blue metallic dial inspired by the night sky as well as some subtle aesthetic details that Mr. Mayer conceived.

“When you look at this perpetual calendar, the first thing you should see is the time,” he said. “You shouldn’t see the vastness of the universe when it comes to timekeeping if you’ve got 15 minutes to get to a meeting.”

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