Audemars Piguet Group

January 16, 2018

Watchmaking’s New Favorite? Ceramic

Advertisement Step aside gold, and make way titanium and steel. Ceramic, the high-tech material first introduced to watchmaking by IWC Schaffhausen and Rado in the ’80s, […]
September 19, 2017

At Audemars Piguet, Sales Go Beyond the Showroom

ORLANDO, Fla. — Amid the Spanish moss and manicured lawns of the Lake Nona Golf & Country Club, François-Henry Bennahmias was in his element during Audemars […]
March 23, 2017

The Watch Collector in Black

HONG KONG — Watch collectors often focus on a certain niche once they start getting serious. For some, it is all about key models of a […]
November 17, 2016

Audemars Piguet’s Royal Oak Watch Becomes Frosted Gold

The Royal Oak by Audemars Piguet, the Gérald Genta-designed watch that created the “luxury sport” category, quickly achieved icon status when it was introduced in 1972, […]
November 17, 2016

To Complete Audemars Piguet’s Trilogy, Diamond Outrage

Audemars Piguet has also been shaking up the category of high jewelry watches. At the Salon International de la Haute Horlogerie, known as SIHH, in Geneva […]
November 14, 2016

Dominique Renaud, Revolutionary Watchmaker

RENENS, Switzerland — Revolutionary is a word often used with abandon. A color combination on the runway. A new hairstyle. A different way of steaming fish. […]
November 1, 2016

Audemars Piguet on Display in Shanghai

With some 200 timepieces on display until Nov. 13, “To Break the Rules, You Must First Master Them,” an exhibition at the Yuz Museum in Shanghai, […]