Audemars Piguet Group

March 3, 2024

The Essential Women’s Watches

A selective, subjective guide to collecting feminine timepieces. There often is a subtle difference between the way men and women collect things. Many men tend to […]
March 3, 2024

What Are Fashion Designers Doing Next? Creating Watches.

Several blue-chip watch brands are teaming up with female fashion designers to appeal to women. Fashion designers have spent the last few weeks presenting their new […]
January 18, 2024

Recreating a Nearly Defunct, but Long Admired, Watch Brand

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. Breitling’s announcement in December that it had acquired the all-but […]
September 24, 2023

Do You Really Need a Watch Winder? The Debate Continues.

Fans say the devices provide benefits, including help with lubrication, but detractors say overuse can cause damage. Do you need a watch winder? The answer is […]
August 9, 2023

Watch Brands Borrow Some of Music’s Cool

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers. In 2022, […]
June 15, 2023

The Simple Reasons for Collecting Complicated Watches

Some timepieces contain as many as 40 functions, but how many do their owners understand? BASEL, Switzerland — With 1,155 parts in the movement and 40 […]
April 3, 2023

5 Types of Watches Define the Market

The options for building a solid collection of timepieces are almost limitless, but choices from these categories would be a good start. Watches have evolved well […]
June 14, 2022

Pendant Watches Swing Back Into Fashion

Luxury companies have embraced the style with echoes from the 1970s and beyond. Pendant watches are having something of a fashion moment — just cue the […]
June 14, 2022

They Made Watchmaking History. Or Did They?

Creating a “first” in the realm of timepieces can propel a brand to new heights. But it can be hard to parse which company broke which […]
April 3, 2022

The Royal Oak: A Watch Masterpiece at 50

What makes a watch legend? Aurel Bacs, industry veteran and senior consultant at Phillips auction house, says it takes relevance, boldness and a kind of mystique. […]