What is the TikTok subculture Dark Academia?

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School, as most of us know it, came to a halt this spring. There were no graduation gatherings and no proms. No study abroad or in-person summer classes.

And what will happen in September is still largely unknown.

Yet in the digital world, a different kind of academic community is thriving, one where students have created a niche of their own, along with an aesthetic that mirrors the world they once knew.

Known as Dark Academia, it is a subculture with a heavy emphasis on reading, writing, learning — and a look best described as traditional-academic-with-a-gothic-edge; think slubby brown cardigans, vintage tweed pants, a worn leather satchel full of a stack of books, dark photos, brooding poetry and skulls lined up next to candles.

Created largely by users 14 to 25 years old, posts tagged with the Dark Academia moniker have racked up over 18 million views on TikTok; there are over 100,000 posts on Instagram. And though Dark Academia predates the pandemic, for many of its denizens it has taken on new importance during a time when school is canceled IRL.

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Sydney Decker, for example, an 18-year-old theater student in the United States who runs the popular MyFairestTreasure, a Dark Academia-themed Instagram account, began posting about Dark Academia outfits in January 2020, after discovering the community at the end of her fall semester in college. She has since amassed over 18,000 followers and focuses on mood boards inspired by literary references, such as retro looks that mimic Hogwarts houses and wardrobe ideas for Neil Perry from “Dead Poets Society.”

“I am completely obsessed over the fashion associated with the aesthetic: the tweed blazers, plaid pants, black turtlenecks and sophisticated accessories,” Ms. Decker said. “Part of me truly aspires to collect all of these pieces and wear them whenever possible.”

In the halls of Dark Academia, nostalgia and a world free of modern technology reign. Many of the community members focus on what life might have been like in the 19th and early 20th century at private schools in England, boarding schools, prep schools or Ivy League colleges in New England.

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Credit…Ulf Andersen/Getty Images
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A typical post may involve teens showing off their argyle sweaters to classical tunes, followed by a series of photos of leather-bound books, handwritten notes, a page from “Wuthering Heights” and a shot of classic Greek architecture.

It’s not unusual to see fans dressing up as their favorite book characters or posting vintage photos of novelist Donna Tartt, author of “The Secret History,” Dark Academia’s essential text. The 1992 murder mystery told in reverse deftly connects its characters and plot to the English suits, French cuffs, plaid shirts and tweed jackets that define them.

According to Natalie Black, director of Strategy + Insights at Hierarchy, and the founder of Culture x Curate, it is “The Secret History” that serves as a guide to transforming “the entire aesthetic into an actual lifestyle. The trend is an interesting remix from a broad range of eras, from the 18th century to the 1940s.”

Though it’s unclear how and where, exactly, Dark Academia began, many users discovered it on Tumblr. Ana Alsan, for example, a 21-year-old English literature and linguistics student in Brazil who runs the Dark. Academia Instagram account, said she initially encountered the subculture on Tumblr in 2014.

“It was not the ‘Dark Academia’ that we know today,” Ms. Alsan said. Instead, Dark Academia on Tumblr focused on dark photos and written posts about what books to read. “But it had a lot of gothic and classic aspects.”

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Lilly Borges, 15, who posts videos of her argyle sweaters, classic architecture and Virginia Woolf novels under the Dark Academia tag also found Dark Academia on Tumblr when it was a much smaller community. “The community is very special to me because as a child I was very shy and reserved. I kept to myself, and was very interested in academics at a young age,” she said. “My favorite book in 7th grade was ‘Crime and Punishment.’”

Though it can sound niche, part of Dark Academia’s appeal is the fact that it is both more approachable aesthetically than other popular internet subcultures — one example being Cottagecore, the internet aesthetic inspired by a romanticized interpretation of rural life — and also emphasizes inclusivity and gender fluidity.

  • Frequently Asked Questions and Advice

    Updated June 24, 2020

    • Is it harder to exercise while wearing a mask?

      A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.

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      The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.

    • What is pandemic paid leave?

      The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.

    • Does asymptomatic transmission of Covid-19 happen?

      So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.

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      Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.

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      A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.

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      The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.

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      Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.

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To be part of Dark Academia, you don’t have to have access to a country house, a field of flowers, a big kitchen for baking or an expensive prairie dress. Most of the clothing Dark Academia fans wear is vintage and can easily be found in secondhand stores or sites.

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Laura Piszczatowska, a history student in Norway, runs the Dark Academia Instagram account Geminnorum (over 28,000 followers), where she posts photos of old Spanish buildings by night, the flicker of a candle and typewriters. On TikTok, she makes videos set to piano music from the Vitamin String Quartet showing stacks of books, cups of tea, antique postcards and letters written in ink. “My typical outfit is tweed pants, black turtleneck or a white shirt, elegant shoes and long coats,” she said. “My favorite coat is one I thrifted for a low price.”

Similarly, Evelyn Meyer, a 20-year-old who created the “Dark Academia check” sound in September 2019, often favors clothing from the men’s section of Goodwill in her videos, as well as the pages of books tacked up on her wall, a typewriter she owns, and paperback novels by beatniks and transcendentalists.

“The androgynous vintage blazer is definitely representative for the aesthetic,” said Dilara Schloz, a fashion historian and researcher at Royal Holloway, University of London, who considers herself an adherent of the Dark Academia subculture. “It can be worn by boys, girls and anyone who does not fit into any of these definitions. Anyone can be feminine and anyone can be masculine. The silhouette of a classic Dark Academia outfit often reminds us of a 1930s or 1940s men’s look.”

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Credit…via Dilara Schloz

Indeed, Dark Academia also has a dedicated LGBTQ+ following, in part thanks to the fact many of the books and films that Dark Academia prizes such as “Kill your Darlings,” about the poet Allen Ginsberg, and “If We Were Villains,” by M.L. Rio, with LGBTQ+ characters.

“It’s a very open community, even though it’s about classics,” said Lucien K, 21, who posts Dark Academia TikToks of himself reading books and doing makeup to the tune of Vivaldi. “It’s also about breaking stereotypes regardless of gender or sexuality.”

As study halls, workshopping essays and round table discussions go virtual, and many students are left wondering when they’ll be able to dress up and go to classes again, Dark Academia is filling the void.

“I think a good part of Dark Academia is aesthetics, but it’s also a community,” said Declan Lyman, 15, who posts Dark Academia videos on TikTok. “The more you get into the whole vibe, the more you feel connected to other people in the tags. The main point is a desire to learn.”

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