Instagram Inc

February 1, 2024

Millennials Flock to Instagram to Share Pictures of Themselves at 21

The generation that rose with smartphones and social media had a chance to look back this week. Most of the photos are slightly faded. The hairlines […]
January 3, 2024

What’s ‘In’ for 2024? In-and-Out Lists, Apparently.

In the final days of 2023, social media was overrun with tongue-in-cheek predictions for the year ahead from regular people moonlighting as professional prognosticators. Extra-large bags, […]
December 20, 2023

The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
December 20, 2023

The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
November 15, 2023

A Social Media Star at 98

On a recent evening in the West Village of Manhattan, Dorothy Wiggins, a petite 98-year-old woman wearing a dark coat and a pink scarf, left her […]
October 10, 2023

Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok […]
September 25, 2023

Egg Crack Challenge and Cheese Slice Trick: Are Parents OK?

With the “cheese slice trick” and the “egg crack challenge,” parents vie for viral recognition — and the illusion of control over their children. The other […]
June 13, 2023

Daddy, Are You an Influencer?

Fueled by the pandemic and TikTok, a market for content made by fathers has staying power. Meet the “Dadfluencers.” Like many parents in the early months […]
June 8, 2023

New York Nico Celebrates the City’s Colorful Side

More Than Likes is a series about social media personalities who are trying to do positive things for their communities. Before he was New York Nico […]
March 30, 2023

In Some Viral Cat Videos, the Cats Are the Stars and Filmmakers

In one video, the athlete pauses, assesses the height and leaps. He tries to free-climb up the side of a building, before jumping back to the […]