Luxury fashion brands have been striking out into haute horlogerie. Now, luxury watch houses are fighting back, diversifying into luxury fashion accessories.
The Geneva Watchmaking Grand Prix has been criticized in the past for perceived favoritism of certain brands, but its 2011 selection appears to have convinced even the skeptics.
Every two years, some of the most renowned luxury watchmaking brands come together for a good cause: a charity auction of unique pieces sold to benefit medical research into Duchenne Muscular Dystrophy.