Muller, Oliver

November 7, 2023

Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year. For some […]
July 23, 2023

It’s Simple: Fewer Watches, Higher Prices

“Let’s face the reality,” one executive said, “this is a trend in the luxury business. And we are part of that business.” In 2022, the value […]
August 10, 2022

MoonSwatch: Has the Frenzy Changed the Future?

Five months after the watch collection’s chaotic debut, experts still are debating its effects while others mourn the end of sedate sales. LONDON — Sometime in […]