Names, Organizational

November 7, 2023
Published by KATHLEEN BECKETT at November 7, 2023
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What’s in a (Watch) Name?

Brands have taken their names from people, places and unusual things. All watches tell time, and some do a whole lot more. But the name of […]
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November 4, 2023
Published by Karen Loew at November 4, 2023
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Why Businesses Are Now Obsessed With the Word ‘Citizen’

If we don’t feel connected to our neighbors, maybe can we buy belonging one latte at a time? Naming a business comes with different motivations: immortalizing […]
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December 15, 2021
Published by Shane ONeill at December 15, 2021
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What’s in a Name? If It’s Omicron, a Minor Marketing Challenge.

Institutions who share the Greek names of Covid-19’s “variants of concern” have been getting a bit more attention lately. A few have even leaned into the […]
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June 30, 2021
Published by Dana Thomas at June 30, 2021
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Anatomy of a Mascot

RADNOR, Pa.— This affluent 340-year-old township of 31,000 residents on the Main Line has long been a bastion of gentility and geniality. “The Philadelphia Story,” that […]
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