May 26, 2023

Fine Jewelry Moves to the Darker Side

The color black is showing up in designers’ gem and metal choices as an expression of everything from moody romanticism to downright Goth. All black, all […]
July 22, 2022

In Watches, a Purple Craze

TAG Heuer, Hublot and Seiko are just a few of the brands that are now using a color once reserved for royalty. According to the color […]
June 3, 2022

Cobalt Blue Is Color Rushing Our Summer

“With so much turmoil in the world right now, it’s important to bring joy to life’s moments.” Your eyes aren’t deceiving you: You are, in fact, […]
April 21, 2022

Very Peri, Pantone’s Color of the Year for the Metaverse

Pantone’s 2022 choice looks otherworldly for a reason. This article is part of our latest Design special report, about new creative pathways shaped by the pandemic. […]
May 24, 2021

The Secret Psychology of Sneaker Colors

You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again. Aqua blue, acid lime and grape purple. Electric orange interspersed […]
January 10, 2020

Could the Avocado-Green Kitchen Make a Comeback?

Remember your grandmother’s avocado-green kitchen? It could soon be yours. Or maybe it’ll be pink, mauve, emerald green or buttercup. Anything but white, because the revolt […]
December 4, 2019

Pantone Declares Another Year of Blue

The people at Pantone know that times are hard. “Many of us,” the color company said in a recent presentation, feel anxious, “completely overloaded and perpetually […]
November 11, 2019

Ultra-Black Is the New Black

GAITHERSBURG, Md. — On a laboratory bench at the National Institute of Standards and Technology was a square tray with two black disks inside, each about […]