Breitling SA

March 3, 2024

The Essential Women’s Watches

A selective, subjective guide to collecting feminine timepieces. There often is a subtle difference between the way men and women collect things. Many men tend to […]
March 3, 2024

What Are Fashion Designers Doing Next? Creating Watches.

Several blue-chip watch brands are teaming up with female fashion designers to appeal to women. Fashion designers have spent the last few weeks presenting their new […]
January 18, 2024

Recreating a Nearly Defunct, but Long Admired, Watch Brand

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. Breitling’s announcement in December that it had acquired the all-but […]
November 7, 2023

Sustainability in Watches: A Story in 6 Pieces

The industry’s response to calls for change has been complex, but the debut of these watches over the last 50 years provides some insight. In 2017, […]
November 7, 2023

‘Meaningful Transparency’ Is Expert’s Goal for the Watch World

Breitling’s sustainability director says ‘data dumps’ don’t help the public understand environmental efforts. Since joining the Swiss watchmaker Breitling in April 2020, Aurelia Figueroa has overseen […]
November 7, 2023

What’s in a (Watch) Name?

Brands have taken their names from people, places and unusual things. All watches tell time, and some do a whole lot more. But the name of […]
September 13, 2023

Watch Boutiques Blossom in the Digital Age

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings. In 2017, when Georges […]
April 3, 2023

Swiss Watch Leaders Are Eager to Make Up for Lost Time in China

Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy. After three years […]
March 10, 2023

In Watchmaking, the ’60s Are Sizzling

As in fashion, design and cars, watches from the brands Breitling, Grand Seiko, TAG Heuer and Omega are revisiting the glamorous decade. “The 1960s is something […]
June 1, 2016

On Time: Flying Shotgun With Breitling’s Aerobatic Jets

June 1, 2016 By ALEX WILLIAMS New Haven — The horizon slowly slipped from view, passing beneath the wings of the Aero L-39 Albatros fighter jet, […]