Online Advertising

November 19, 2023

How Targeted Weight Loss Ads Can Haunt Future Brides

When women post about their engagements and upcoming weddings on social media, an unexpected, potentially damaging specter arrives: targeted weight loss ads. After Lauren Aitchison became […]
May 27, 2022

How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Logan Paul had a message for his six million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s […]
March 23, 2021

Addison Rae and the Beauty of 78.5 Million Followers

Topper The Beauty of 78.5 Million Followers How social media stars like Addison Rae gave the cosmetics industry a makeover. March 23, 2021 A little over […]
May 25, 2020

It’s the Year 2120. MasterClass Is the Only School Left.

In mid-March, as much of the world withdrew into their homes, the celebrity-powered e-learning platform MasterClass began to notice that people who encountered its advertisements were […]
October 28, 2017

Future Tense: Amazon Key Is a Lot Less Scary Than My Post-1-Click Remorse

Future Tense By TEDDY WAYNE I recently bought a pair of sneakers online after some browsing. I knew exactly what I was getting, having owned the […]
September 27, 2017

Kids Make the Darndest Viral Videos

Mila and Emma Stauffer, 2-year-old twin sisters who live with their parents and three older siblings near Phoenix, were sitting on the floor, having a discussion […]
October 2, 2016

A Fragrance Debut? First, It’s Lights, Camera, Action

Fashion perfumes originated in Belle Époque Paris, and for generations, it was their intoxicating scent that proved to be their most effective selling tool. A cloud […]