De Beers Group

May 26, 2023

Digital Interactions Are Just Part of a Jewelry Sale Now

Brands find that some of their customers’ pandemic-era buying habits are here to stay. It has been more than a year since Covid-19 restrictions faded away […]
May 17, 2017

On the Red Carpet: Stars, Diamonds and Style

When Charlize Theron wore a mismatched pair of mega-diamond earrings to the Academy Awards in February, social media went into overdrive. Echoing the recent tide of […]
December 5, 2016

At De Beers: Millennials and Diamonds

LONDON — “Maybe we won’t ever get married, and maybe we will … but it will be wild, it will be kind, and it will be […]