Tornare, Julien

September 13, 2023

Watch Boutiques Blossom in the Digital Age

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings. In 2017, when Georges […]
September 13, 2023

If It’s Expensive, Does That Make It a Luxury Watch?

There are several reasons brands increased their prices in recent years, and positioning certainly was one of them. In March, Jacob & Co. introduced the 216.9-carat […]
August 9, 2023

Watch Brands Borrow Some of Music’s Cool

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers. In 2022, […]
April 3, 2023

Swiss Watch Leaders Are Eager to Make Up for Lost Time in China

Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy. After three years […]